Steps to launch
Product steps
1
First step
Broadcast ad slots for targeted ads are identified
2
Second step
Correlating audience data about the user is merged (using UID mechanisms, similar to a cookie and synced with 3rd party data)
3
Third step
Generate VAST request / send to video ad networks
4
Fourth step
Dynamically inserts the targeted video ad for the individual user, frame accurate into the broadcast stream
Let's build something great together