Exclusive Advantages
Inventory Diversification
Premium digital ad inventory
Inventory idle previously is processed
for monetisation
Personalised targeting
Advanced digital audience profiling and segmentation ensure relevance to users
Increased control
Frequency capping and customised digital controls minimise media waste
Inventory idle previously is processed
for monetisation
Personalised targeting
Advanced digital audience profiling and segmentation ensure relevance to users
Increased control
Frequency capping and customised digital controls minimise media waste
Revenue Booster
Monetisation
uplift through new inventory and premiums CPMs
Unlock
digital budgets within TV experience
Link
TV and Internet Ad budgets
uplift through new inventory and premiums CPMs
Unlock
digital budgets within TV experience
Link
TV and Internet Ad budgets
Improving User Experience
Superior user experience
through relevant, personalized ads addressed to each user
User profile leverage to create highly targeted segmentation
Digital ads are played back unnoticeably over a linear slate
Seamlessly stitches content and ad together avoiding ad blocking and buffering
through relevant, personalized ads addressed to each user
User profile leverage to create highly targeted segmentation
Digital ads are played back unnoticeably over a linear slate
Seamlessly stitches content and ad together avoiding ad blocking and buffering
Let's make TV advertising great again
Responding to digital challenges